As a yoga teacher, the digital world can be a little overwhelming if you’re just getting started. But with a little know-how, you can soon start building valuable relationships with your community online.
A little marketing know-how will help you to grow your classes and fill your workshops. It will also help you build long-lasting relationships with your students. It would be best if you were found online in places where your students hang out and deliver value outside the yoga studio.
Digital marketing is a vast field. It’s best to start small and focus on a few important activities. To help you achieve this, here are my 10 top digital marketing tips.
Create a Yoga Website
It may seem daunting, but this is not the case. Start with a simple website that includes only your teaching schedule. This will allow potential students to find you (and book!) You can start with a simple one-page website that fits your teaching schedule so likely students can see (and book!)
You can then build your website with pages about your offerings, such as corporate yoga, private yoga, and workshops and retreats.
Your website will get bonus points if it is easy to use, incorporates the brand’s look and feel, and offers an incentive (e.g., Your visitors can receive a 30-minute flow, beginner tips, or a free meditation in exchange for an email address.
Create a Facebook business page.
Many yoga teachers that I know use their Facebook personal page as their business page. They don’t realize that they can only have so many friends and that the business page features are not available.
While it is true that organic reach for businesses through their pages has become harder, there are still many reasons to maintain your page. You can run Facebook ads via a business page to gain insights into your fans. This is very helpful if you are planning on running retreats in the future or creating online products like yoga courses.
Visualize Your Social Media
Canva is a free graphic design tool that allows you to create visually appealing content for your blog, website, and social media.
Canva makes it easy to create your quotes and add text to images for your class promotion. It is super easy to use, and I use it on a regular basis. This is the best way to develop ideas for your yoga brand, so don’t hesitate to experiment!
Capture the Moments
Start taking pictures of “moments” that you can share on social media. You can also start creating a library of photos to make posting easier.
You can share your post-yoga glow or a morning smoothie. Or, you could talk about a walk in the park. Or planning. It’s important to develop a habit of regularly posting and collecting content.
Be Insightful
Digital is a great tool because it allows you to track, trace, and back up everything with data. By analyzing the data, you can learn more about your audience and students.
Understanding your online audience will allow you to target students who share similar characteristics. Google Analytics and Facebook provide data about your website visitors.
Stay Connected
Connect everything. Use the icons and buttons to share your social media accounts on your website.
Most people overlook this simple but effective tactic. Post a link to your Instagram account on your Facebook profile. Run a contest on your other platform to give people a reason for following you.
Create an email list.
Please do it now! Sign up for your free MailChimp Account. It’s the most important tool you have in your digital toolbox. You can easily set up an email subscription form on your webpage or website. You can use it to collect emails and even link them to your Facebook account to manage addresses.
Sign up for Mailchimp to create a subscriber’s form.
Offer Value (Inbox).
Offer value to your student’s yoga practice in your emails.
In each newsletter, you could describe a different asana or theme the newsletter around your weekly class, give some tips, or provide a link to guided meditation. Make your subscribers want to receive your newsletter!
Get Blogging
Fear not if this idea scares your pants off! You will have learned a lot about yoga, anatomy, philosophy, and postures during your Yoga Teacher Training.
Blogs have so many advantages, from creating relevant content for your site that search engines will pick up to driving traffic to your site from social media. Submitting your work to yoga websites is another way to gain more exposure and traffic for your website. It’s a win/win situation.
Use video content!
You will have noticed videos on social media. Facebook is particularly on a video-filled mission. You’ll get more organic reach if you use video instead of images.
You can even send a message to your followers if you are using Facebook Live or Instagram Live. They will receive an alert that you are currently on the platform. The future is video, so get started and try it!
Try out a few digital marketing tips first to see how they work before you move on.
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